When it comes to digital advertising - or really any sort of advertising for that matter - everything boils down to one thing: value. Every form of marketing, whether you're printing an ad on the side of a hot air balloon or buying a full...
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At this point, it's clear Facebook is still dominating the world of social media. Even despite their recent privacy controversies, more than 68% of U.S. adults are on the platform (for context, no other platform surpasses 40%) with approximately 3/4ths of those people being daily...
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The year is 2018 and I get it...
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We've written at length about the idea that not every real estate agent truly needs their own website. In fact, having a real estate agent website before you're ready can often be more of a problem than an asset. But with that said, how...
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We've said it once, and we'll say it again: there's something truly unique about the real estate industry. On one hand, the industry as a whole seems particularly vulnerable to a technological breakthrough that will fundamentally change how real estate is bought and sold (think...
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As real estate agents, your online reputation goes a long way in attracting and securing leads. Testimonials and online reviews are powerful marketing tools that provide prospective clients a degree of assurance with regards to your ability to get the job done. If someone is...
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With the year coming to an end and the market slowing down in most areas, now is the time to start preparing your marketing efforts for 2018. One of the things we're having our agents focus on in the coming year is the jump to...
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From total newcomers to seasoned professionals, the question of whether or not you really need your own website as a real estate agent comes up quite a bit. In today's landscape, most brokerages provide to their agents a pretty limited profile page (usually tied into...
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Thinking of becoming a real estate agent? It's not as glamorous as you may think. Yes, the potential for earnings is high. Really high. But here's the simple truth: most real estate agents fail. If you're considering becoming an agent, we implore you to consider these...
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