Real Estate News and Trends
We have our finger on the pulse. All the latest news and trends hitting the real estate industry!
Ways Introverted Agents Can Generate Leads
Modern real estate agents come in all shapes, sizes, and personalities. The diversity within the industry is truly amazing– and really one of our favorite things about working in real estate marketing. But whether you’re thinking of the suave reality stars from...
How Agents Are Using AI to Grow Their Businesses
Since the recent release of OpenAI’s ChatGPT (and Microsoft’s subsequent implementation of that tool), the masses are finally able to see the potential of what artificial intelligence can do. And you know what? It’s actually quite amazing! That said, the biggest...
Gift Ideas Realtors Can Get Their Clients (For Closings or the Holidays)
With the holiday season / New Year quickly approaching, now is the time to start thinking about gifts you as a real estate agent may want to be sending your clients as a reminder of your appreciation for their continued loyalty and support. It should be noted that...
Real Estate Agents: Is it time to join TikTok?
One of the most common questions we've been receiving from our agents these past couple of weeks is "What is TikTok and should I join it?" It's always daunting when a new social media app emerges, so fret not! We're here to give you the low down on TikTok and...
Three Things Agents Need to Stop Doing Right Now
It's been a while since we've posted (you know the old saying, the carpenter's house is the last to be fixed!) - but we've been absolutely swamped with client work over the past 6 months, launched over a dozen new agent websites, and are proud to offer our templated...
A Deeper Look: Should Agents Use AdWerx?
When it comes to digital advertising - or really any sort of advertising for that matter - everything boils down to one thing: value. Every form of marketing, whether you're printing an ad on the side of a hot air balloon or buying a full page spread in your local...
3 Ways Agents Can Use Facebook to Generate More Leads (Without Costing Money!)
At this point, it's clear Facebook is still dominating the world of social media. Even despite their recent privacy controversies, more than 68% of U.S. adults are on the platform (for context, no other platform surpasses 40%) with approximately 3/4ths of those...
Real Estate Agents: Let’s Talk About Snapchat Advertising!
The year is 2018 and I get it... you're embarrassed that you haven't had a chance to try Snapchat yet. Your kids and neighbors are using it, and you've had a friend take a selfie with you using one of their funky filters - but should you sign up and become a member? ...
6 Signs You’re Ready for Your Own Real Estate Agent Website
We've written at length about the idea that not every real estate agent truly needs their own website. In fact, having a real estate agent website before you're ready can often be more of a problem than an asset. But with that said, how do you actually know you're...
Is it time for agents to start worrying about OpenDoor, Redfin Now, Zillow Offers, and other “iBuyer” ventures?
We've said it once, and we'll say it again: there's something truly unique about the real estate industry. On one hand, the industry as a whole seems particularly vulnerable to a technological breakthrough that will fundamentally change how real estate is bought and...
Realtors: Where should your clients leave reviews?
As real estate agents, your online reputation goes a long way in attracting and securing leads. Testimonials and online reviews are powerful marketing tools that provide prospective clients a degree of assurance with regards to your ability to get the job done. If...
Real Estate Agents: Embrace video in 2018 or be forgotten in 2019
With the year coming to an end and the market slowing down in most areas, now is the time to start preparing your marketing efforts for 2018. One of the things we're having our agents focus on in the coming year is the jump to start embracing video. While videos on...
Real Estate Agents: Do you really need your own website?
From total newcomers to seasoned professionals, the question of whether or not you really need your own website as a real estate agent comes up quite a bit. In today's landscape, most brokerages provide to their agents a pretty limited profile page (usually tied into...
5 Common Mistakes Seen in Real Estate Agent Headshots
As a real estate agent, you've been expected to have a headshot long before the days of LinkedIn and Facebook. What was once an optional tool of the trade for most, the corporate headshot is now an essential requirement in today's business world. But despite being...
Five Hard Truths About Being a Real Estate Agent
Thinking of becoming a real estate agent? It's not as glamorous as you may think. Yes, the potential for earnings is high. Really high. But here's the simple truth: most real estate agents fail. If you're considering becoming an agent, we implore you to consider...